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WHO I WORK WITH

If production feels reactive, delayed,
or unpredictable — you're in the right place.

I don't work with everyone — and that's intentional. The clients who get the most value from my work share one thing in common: they're serious about fixing their operations, not just talking about it.

D2C Fashion Brands

SCALING PRODUCTION

You've found product-market fit and now you need to scale — but your production infrastructure hasn't caught up. You're dealing with inconsistent quality, delayed launches, and vendors who can't keep pace with your growth. You need someone who can build the production backbone your brand needs to scale without breaking.

  • Brands moving from 500 to 5,000+ units per style

  • Teams without a dedicated production head

  • Founders who are still managing vendors themselves

  • Businesses launching new categories or fabrications

Overseas Buyers

SOURCING FROM INDIA

You're sourcing from Indian manufacturers, but managing the relationship from 5,000 miles away means you're always the last to know when something goes wrong. You need a trusted local advisor who can be your eyes, ears, and voice on the ground — someone vendors take seriously because they know the industry.

  • European, US, and Middle Eastern buyers sourcing from India

  • Buyers with new or untested vendor relationships

  • Brands that have experienced production failures in India before

  • Teams without local sourcing representation

Apparel Export Houses

OPERATIONAL EFFICIENCY

You have the order book, the factory relationships, and the team — but margins are under pressure, deliveries are slipping, and quality rejections are climbing. You need an experienced operator to audit where the inefficiencies are and fix them systematically, not just plug one hole at a time.

  • Export houses managing 5+ buyer accounts

  • Operations with recurring delivery or quality issues

  • Businesses with margins below industry benchmarks

  • Teams overwhelmed by buyer compliance requirements

Sourcing & Merchandising Teams

EXECUTION SUPPORT

Your internal team has the relationships and the knowledge — but they're stretched thin, and the execution is suffering. You need experienced reinforcement: someone who can take ownership of specific functions, mentor junior team members, and bring a senior perspective to decisions that matter.

  • Teams managing high-volume, multi-vendor operations

  • Merchandising heads who need sourcing depth

  • Businesses between senior hires that can't afford to pause

  • Companies that need advisory oversight without full-time cost

Boutique Owners & Small Labels

End-toEnd SUPPORT

You're buying from two or three vendors, producing in small runs, and every rupee of margin is decided before the order is even placed. I help you cost properly, negotiate MOQs you can actually meet, and stop paying for mistakes nobody told you were on the sheet.

  • Boutiques and small labels producing in short, small-batch runs

  • Owners still costing, negotiating and vendor-managing everything themselves

  • Labels working with 2–3 vendors without a formal sourcing setup

  • Businesses not yet at the scale to justify a full-time production hire

COMMON PAIN POINTS

Recognise any of these?

These are the situations that most clients describe in our first conversation. If more than two of these sound familiar, it's time to talk.

Constant Delivery Delays

Every season ends with a post-mortem on why things were late. The reasons change, the delays don't.

Shrinking Margins

Your cost sheets look fine on paper, but by the time production closes, the margins have quietly disappeared.

Rework & Rejections

Quality issues keep coming up at the same points, with the same vendors, season after season.

Vendor Accountability Gaps

Vendors commit in meetings and disappear in execution. You're chasing them instead of the other way around.

Sampling That Never Ends

The sampling-to-bulk transition is a black hole — timelines extend, iterations multiply, and bulk is always "almost ready."

Communication Breakdown

Your buyer expectations and your factory's reality are two completely different stories. Nobody's translating between them.

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